Saturday, November 9, 2019
Out of My Comfort Zone
The whole month my friends have been continuously asking me to come ice skate with them. I had denied them several times, because I felt very uneasy going on a low friction surface on metal skates and was almost sure I would fall flat on my face. Public skate bothered me even more because I knew there would be several people there watching me, and potentially getting in the way of my skating. When the group decided to each get out of our comfort zones, I realized I should go with my friends this weekend, even though I felt very uncomfortable. Upon putting my skates on, I wasnââ¬â¢t sure what I was doing, and it took me a couple minutes to finally step out onto the ice. I held on to the railing for a long time, and my friend told me that was no way to learn something new, and that I should go in head first without being scared of failure. I felt ridiculous for caring so much, and let go and started skating around. I came to realize it was extremely similar to roller skating, and started enjoying it. When small children or fast skaters came by me, I was still a bit uneasy and would stop or slow down, but I realized it wasnââ¬â¢t as bad as I made it. Having everyone support me and show me tricks to go faster or make turns was very encouraging. I realized there were actually very many beginners during public skate that were going even slower than me. I didnââ¬â¢t feel so alone and realized I shouldnââ¬â¢t have chickened out for so long. My main fears were being out of control, that I would fail, or be embarrassed. Sometimes these things would pop up a bit, but in the end the experience gave me motivation to try new things and to wipe away the fear. Itââ¬â¢s hard to grow and learn without taking risks, so I was proud I did it. To many it may have seemed like a small situation, but for me personally it was a bold step. Taking small bold steps may lead me to take larger more uncomfortable steps to get ahead. I realized that very few of the decisions or actions that you take are life or death. If you look at challenges through that lens it becomes much easier to step out of your comfort zone. As a concluding thought, I feel that if people donââ¬â¢t challenge themselves, chances are they will be drifting. If you want to be known as a leader, you need to be the first one to step outside of the box.
Thursday, November 7, 2019
Free Essays on Gwendolyn Brooks
Writing with uncommon strength, Gwendolyn Brooks creates haunting images of black America, and their struggle in escaping the scathing hatred of many white Americans. Her stories, such as in the "Ballad of Rudolph Reed", portray courage and perseverance. In those like "The Boy Died in My Alley" Brooks portrays both the weakness of black America and the unfortunate lack of care spawned from oppression. In "The Ballad of Chocolate Mabbie" Brooks unveils another aspect of her skill by entering the domestic arena with the lingering limitations imposed by prejudice. These aspects, such as strength and finesse, are among Brooks great attributes. Worthy of exploration, Brooks powerful and haunting techniques can be separated and explored in the above mentioned poems. Each work contains a specific tactic, which effectively promotes her ideas. It is for that reason, tactics mixed with ideas, which have placed Brooks among the finest poets. Perhaps because of Brooks' use of a stiff format, "The Ballad of Rudolph Reed" may be her strongest work. Imbuing the poem with incredible lines and description, Brooks transforms Rudolph Reed, who is the character the poem is built around, into a storybook hero, or a tragic character whose only flaw was the love he held for his family. Brooks creates a strong, solid character who is more than another fictional martyr, but a human being. The Finesse she imbued in this work from the first stylized stanza: "Rudolph Reed was oaken. His wife was oaken too. And his two girls and his good little man Oakened as they grew." (1081, 1-4) Here brooks' symbolic use of the word oakened, coupled with the use of a rhyme scheme of the second and last sentence of every stanza causes the reader to more deeply feel what the character and his family are going through. Using the idea of a dream home, Brooks stabbed to the heart of the American dream and where those of African descent fit into it. Eve ry person, man or woman, h... Free Essays on Gwendolyn Brooks Free Essays on Gwendolyn Brooks Writing with uncommon strength, Gwendolyn Brooks creates haunting images of black America, and their struggle in escaping the scathing hatred of many white Americans. Her stories, such as in the "Ballad of Rudolph Reed", portray courage and perseverance. In those like "The Boy Died in My Alley" Brooks portrays both the weakness of black America and the unfortunate lack of care spawned from oppression. In "The Ballad of Chocolate Mabbie" Brooks unveils another aspect of her skill by entering the domestic arena with the lingering limitations imposed by prejudice. These aspects, such as strength and finesse, are among Brooks great attributes. Worthy of exploration, Brooks powerful and haunting techniques can be separated and explored in the above mentioned poems. Each work contains a specific tactic, which effectively promotes her ideas. It is for that reason, tactics mixed with ideas, which have placed Brooks among the finest poets. Perhaps because of Brooks' use of a stiff format, "The Ballad of Rudolph Reed" may be her strongest work. Imbuing the poem with incredible lines and description, Brooks transforms Rudolph Reed, who is the character the poem is built around, into a storybook hero, or a tragic character whose only flaw was the love he held for his family. Brooks creates a strong, solid character who is more than another fictional martyr, but a human being. The Finesse she imbued in this work from the first stylized stanza: "Rudolph Reed was oaken. His wife was oaken too. And his two girls and his good little man Oakened as they grew." (1081, 1-4) Here brooks' symbolic use of the word oakened, coupled with the use of a rhyme scheme of the second and last sentence of every stanza causes the reader to more deeply feel what the character and his family are going through. Using the idea of a dream home, Brooks stabbed to the heart of the American dream and where those of African descent fit into it. Eve ry person, man or woman, h... Free Essays on Gwendolyn Brooks Although she was born on 7 June 1917 in Topeka, Kansasthe first child of David and Keziah BrooksGwendolyn Brooks is "a Chicagoan." The family moved to Chicago shortly after her birth, and despite her extensive travels and periods in some of the major universities of the country, she has remained associated with the city's South Side. What her strong family unit lacked in material wealth was made bearable by the wealth of human capital that resulted from warm interpersonal relationships. When she writes about families thatdespite their daily adversitiesare not dysfunctional, Gwendolyn Brooks writes from an intimate knowledge reinforced by her own life. Brooks attended Hyde Park High School, the leading white high school in the city, but transferred to the all-black Wendell Phillips, then to the integrated Englewood High School. In 1936 she graduated from Wilson Junior College. These four schools gave her a perspective on racial dynamics in the city that continues to influence her work. Her profound interest in poetry informed much of her early life. "Eventide," her first poem, was published in American Childhood Magazine in 1930. A few years later she met James Weldon Johnson and Langston Hughes, who urged her to read modern poetryespecially the work of Ezra Pound, T. S. Eliot, and e. c. cummingsand who emphasized the need to write as much and as frequently as she possibly could. By 1934 Brooks had become an adjunct member of the staff of the Chicago Defender and had published almost one hundred of her poems in a weekly poetry column. In 1938 she married Henry Blakely and moved to a kitchenette apartment on Chicagoââ¬â¢s South Side. Between the birth of her first child, Henry, Jr., in 1940 and the birth of Nora in 1951, she became associated with the group of writers involved in Harriet Monroe's still-extant Poetry: A Magazine of Verse. From this group she received further encouragement, and by 1943 she had won the Mid...
Tuesday, November 5, 2019
Long Island University C.W. Post Admissions Statistics
Long Island University C.W. Post Admissions Statistics Long Island University Admissions Overview: LIU University Post has an acceptance rate of 81%, making it largely accessible. In general, students with good grades and test scores have a good chance of being admitted. Students interested in Post will need to submit an application (the school uses the Common Application), along with high school transcripts and scores from the SAT or ACT. Will You Get In? Calculate Your Chances of Getting Inà with this free tool from Cappex Admissions Data (2016): LIU C.W. Post Acceptance Rate: 81%Test Scores 25th / 75th PercentileSAT Critical Reading: 480 / 570SAT Math: 490 / 590SAT Writing: - / -What these SAT numbers meanACT Composite: 21à / 26ACT English: 21à / 30ACT Math: 22à / 25ACT Writing: - / -What these ACT numbers mean Long Island University Post Description: Long Island University C.W. Post Campus is a private university located in Brookville, New York, and the largest campus of the Long Island University system. The 307-acre suburban campus sits among the rolling hills of the Brookville area of Glen Head along the north shore of Long Island, just 50 minutes from New York City. Academically, the university has a 13 to 1 student / faculty ratio, and class sizes typically average between 15 and 20 students. LIU Post offers more than 70 undergraduate majors and over 60 graduate degree programs, including three doctoral programs in information studies, clinical psychology and interdisciplinary educational studies. Popular undergraduate areas of study are business administration, childhood education and criminal justice, while graduate students commonly study library and information science, business administration and special education. Student life is active with over 80 clubs and organizations and an active Greek life. The LIU Post Pioneer s compete in the NCAA Division II in the Eastern College Athletic Conference, theà East Coast Conferenceà and the Pennsylvania State Athletic Conference. Enrollment (2016): Total Enrollment: 8,634à (6,280 undergraduates)Gender Breakdown: 42% Male / 58% Female46% Full-time Costs (2016- 17): Tuition and Fees: $36,256Books: $2,000 (why so much?)Room and Board: $13,426Other Expenses: $2,500Total Cost: $54,182 Long Island University Post Financial Aid (2015- 16): Percentage of New Students Receiving Aid: 95%Percentage of New Students Receiving Types of AidGrants: 94%Loans: 64%Average Amount of AidGrants: $21,178Loans: $7,843 Academic Programs: Most Popular Majors:à Business Administration, Criminal Justice, Elementary Education, PsychologyWhat major is right for you?à Sign up to take the free My Careers and Majors Quiz at Cappex. Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 74%Transfer Out Rate: 40%4-Year Graduation Rate: 27%6-Year Graduation Rate: 46% Intercollegiate Athletic Programs: Mens Sports:à Basketball, Lacrosse, Soccer, Wrestling, Track and Field, Cross Country, Football, BaseballWomens Sports:à Field Hockey, Fencing, Soccer, Volleyball, Swimming, Tennis, Softball, Lacrosse, Track and Field, Cross Country Data Source: National Center for Educational Statistics If You Like LIU Post, You May Also Like These Schools: Adelphi University: Profile | GPA-SAT-ACT GraphFordham University: Profile | GPA-SAT-ACT GraphStony Brook University: Profile | GPA-SAT-ACT GraphHofstra University: Profile | GPA-SAT-ACT GraphBinghamton University: Profile | GPA-SAT-ACT GraphUniversity of New Haven: Profile | GPA-SAT-ACT GraphSyracuse University: Profile | GPA-SAT-ACT GraphCUNY Brooklyn College: Profile | GPA-SAT-ACT GraphSt. Johns University: Profile | GPA-SAT-ACT GraphSUNY Cortland: Profile | GPA-SAT-ACT GraphPace University - New York: Profile | GPA-SAT-ACT GraphMolloy College: Profile
Sunday, November 3, 2019
Leadership and Direction Essay Example | Topics and Well Written Essays - 500 words
Leadership and Direction - Essay Example These answers will provide the members of the team with added information that can be used in the decision making process. When performing brainstorming sessions that lead to lots of questions being asked one of the team members should serve the role of secretary to take notes about the topics been discussed in the meeting. The secretary should also record the entire meeting in order to document the meeting and the questions that were discussed during brainstorming. There are different types of questions that must be asked to ensure a project is appropriate for the organization. Some of the first questions that must be discussed are regarding the content and scope of the project. Is the project aligned with the organizationââ¬â¢s mission and goals? A second very important concern is the finances of the project. Does the company have sufficient funds to undertake the project? The company must ask itself whether the firm has sufficient human resources available for the project. The firm must also ask itself if there is a need for the recruitment of new personnel for the project. During the planning phase two questions that must be asked are: The leader will know if the right questions were asked for the project based on the collective input of the entire team staff. Once the team concludes its brainstorming and question asking the leader must document the data and ask for a second opinion from other managers of the company including the general manger, controller, marketing president, COO, and CFO, and CEO of the firm. These members of the executive management team have vast knowledge about how to run a team project efficiently. Their input will validate whether the project manager performed his job adequately in regards to gathering the information necessary to proceed with the project. The project manager should discuss the meeting he or she had with the executive management team with the rest of the
Thursday, October 31, 2019
Term Paper on Budget Deficit Example | Topics and Well Written Essays - 2000 words
On Budget Deficit - Term Paper Example The primary deficit indicates the difference between short term government spending on goods and services and total short term revenues from all types of taxes and transfer payments while primary deficit plus interest payments on debt constitute total deficit. The government budget deficit comprises of two elements such as cyclical and structural. A high unemployment rate is observed at the lowest point of a business cycle; and this situation indicates that tax revenues are low and public welfare expenditures are high. Under such circumstances, governments are forced to borrow additional money from external sources. This deficit, realized at the low point of the business cycle is called cyclical deficit. Theoretically, governments will completely repay their cyclical deficit by the next cyclical surplus realized from the peak of the cycle. In contrast, the structural deficit has been defined as the deficit that remains throughout the business cycle as a result of excess level of gene ral government spending over prevailing tax levels. This paper will identify the causes of and solutions for budget deficit. It will also analyze two countries that have experienced budget deficit over the last few years. Causes of budget deficits Generally, government budget deficits arise mainly as a result of two sets of causes. Firstly, structural factors cause government budget deficit and these factors are determined according to the special characteristics of the economy and its relationship with the external world. Secondly, implementation of thoughtless government policies may lead to sharp rise in expenditures. This situation would also directly lead to budget deficit. In some cases, it has been identified that governments lack essential fiscal discipline to control public sector spending. In contrast, governments may be often forced to increase public expenditures in order to maintain healthy income levels and employment rate when monetary measures indicate that the priva te sector is falling into recession. According to Morrison, the five major structural factors determining a budget deficit are ââ¬Å"level of economic development, growth of government revenues, instability of government revenues, government control over expenditures, and extent of government participation in the economyâ⬠(Morrison, 119). The author argues that governments with lower levels of development are highly prone to budget deficit as they are pressurized to spend more on primary sectors like infrastructure and education and this condition may prevent them from effectively controlling their budgets. In addition, developing and underdeveloped governments may face issues like poor private saving and low tax revenues; this situation would probably persuade governments to raise their public sector spending rates to meet public expectations. Similarly, when a government experiences slow growth in revenues, it needs to treat its budget with deficit financing. Instability of government revenues indicates that the government may face difficulties associated with tax revenue fluctuations due to instable flow of income. To illustrate, export taxes will be the major source of revenue for petroleum export economies; and such economies are vulnerable to budge deficit troubles in case of any interruption in petroleum export. Inefficient budgetary systems often raise potential
Tuesday, October 29, 2019
World Religions Essay Example | Topics and Well Written Essays - 1000 words
World Religions - Essay Example ââ¬Å"In summary, it may be said that almost every known culture involves the religious in the above sense of a depth dimension in cultural experiences at all levels ââ¬â a push, whether ill-defined or conscious, toward some sort of ultimacy and transcendence that will provide norms and power for the rest of life. When more or less distinct patterns of behavior are built around this depth dimension in a culture, this structure constitutes religion in its historically recognizable form. Religion is the organization of life around the depth dimensions of experience ââ¬â varied in form, completeness, and clarity in accordance with the environing culture.â⬠(Winston King, Encyclopedia of Religion, p.7693). ... Christianity is a monotheistic religion which is centered on the life and teachings of Jesus of Nazareth, who is known more familiarly by Christians as Jesus Christ. Christianity is considered to be the world's largest religion; Christian views of the afterlife generally involve heaven and hell, with Catholicism adding an immediate realm of purgatory. Judaism is the religion of Jewish people, and is one of the oldest religious traditions still practiced today. Buddhism is the fourth largest religion in the world, being exceeded in numbers only by Christianity, Islam and Hinduism. The Buddhist religion was founded in Northern India by the first known Buddha, Siddhartha Gautama. Hinduism is a religion which originated in the Indian subcontinent, based on the Vedas and the beliefs of other people of India. "It is one of the oldest religious traditions still practiced today." (Wikipedia, 2006). Hinduism is the third largest religion in the world with approximately 970 million adherents. The term 'heresy', according to the Oxford English Dictionary, is a "theological or religious opinion or doctrine maintained in opposition, or held to be contrary, to the Catholic or Orthodox doctrine of the Christian Church, or, by extension, to that of any church, creed, or religious system, considered as orthodox. By extension, heresy is an opinion or doctrine in philosophy, politics, science, art, etc., at variance with those generally accepted as authoritative." 'Heresy' means opinion, and "the wisdom of such orthodox tradition is certainly not something to be denied or perverted on the basis of mere opinion." (Wilson, 1991). Christianity is a heresy of Judaism in that Christianity actually began in the first century as a Jewish sect. Therefore it shares
Sunday, October 27, 2019
Spa And Wellness Tourism Tourism Essay
Spa And Wellness Tourism Tourism Essay Austria is ranked as the ninth largest tourism market in the world and the sixth largest in Europe . 22.2 billion Euros was generated from international tourism in the year 2007 in Austria. Only few countries can boast of the per capital income from tourist in the same league as Austria. Although Austria is not a big country in central Europe with a population of 8.3 million people, it is one of the top tourist destination in Europe with 20.8 million arrivals in the year 2007 because of it fantastic and extensive cultural history in addition to its interesting customs , artistic tradition and natural environment (Austrian National office, Austrian Tourism Monitor 2006/2007). International tourism expenditure in Austria has increased from $7.6 billion in year 1995 to $14.2 in year 2007. Vienna the capital of Austria attracts major part of tourists that visit Austria. However, this report is aimed to develop a tourism marketing plan for Austria to attract spa and wellness tourist from United Kingdom and North America particularly Canada and the United States of America . This aim will be achieved through the analysis of the Austria tourism industry environment ,using the available secondary date, identifying and applying theories where it is relevant. Spa and wellness tourism has developed as a small but important market segment in developed countries such as Scotland, Switzerland, Greece ,New Zealand, Israel ,United States and Canada as well as developing counties such as Cuba, Cameron mailman, Croatia, Caribbean, India, Singapore and Thailand which result in growth in competitiveness. For any business to succeed, planning is a very important step .The tourism industry in any country including Austria need to have an effective plan to be successful because tourism industry has specific characteristics that will not be found in other industry.(Morrison,2002) The World tourism Organization projects that tourist to European counties will double by the year 2020, Conferences, business travel, beauty and wellness leading in the growth . The growth in wellness tourism is increasing worldwide with 18 percent per year and over ten percent annually estimated new demand. Ringer (2007) note that according to a research by Hawail Wellness Tourism Association in 2006, the number of travel agencies that specialized in wellness travel as increased from 300 estimated in the last two year to over 500.Consequently,Austria can become the primary tourist destination in Europe for health and wellness travel if well-positioned should these global travel trends persist .Austria can take advantage of its central location in Europe and ease access from other European counties (in less than 3 hours people can get to Austria form any part of Europe). Austria has the potential to attract Spa and wellness tourism from other EU countries who do not want to travel fa r from home . According to UNWTO world Tourism Barometer 2008, tourism demand could be hurt by the doubt over the global economic situation that is affecting consumer confidence. The present economic imbalance, particularly the rising cost of transportation and energy are likely to influence what people spend on tourism .However specific demand shift because of factor such as travel budget, disposable income and confidence which are different from country to country and region to region, depending on the labour market and local economies . Travel Oregon (2005) note that sustainable tourism development and environmental quality is now another critical issue in international tourism. More Pressure is now been put on countries to preserve their natural resources as well balance growth with the possible impacts of tourism development. Consequently, any effort in Austria aim to expand tourism industry into other areas will need to consider environmental, social and cultural impacts and the image it will have on the Austria as a tourist destination . The tourism market is also faced with the problem of international terrorism, war and H1N1 which make it more complex to attract tourists from a wider market (Videira et al 2006). This has increased the demands for product differentiation as well quality management and also significant market diversification. Austria government can capitalise on the high quality of tourist faculties and amenities in addition to fantastic and extensive cultural history as well as its interesting customs , artistic tradition and natural environment to increase the number of spa and wellness tourist visiting Austria . 3.0 RATIONALE FOR THE SELCTION OF THE MARKET CHOSEN FOR THE DEVELOPMENT AND EXPANSION . Soukiazis and Pronca (2008) argue that tourism should only be employ has a stimulate to the growth of the economy if the supply characteristics can be enhanced to bring in more affluent tourists. Any move to attract tourists to a destination should focus on major markets, where the population is adequately affluent to increase number of tourist visiting the destination. Consequently, United Kingdom and Canada and the United States of America are the choice naturally because of the high level of per capita income enjoyed in United Kingdom, Canada and the United States of America. Also this countries have a long list of people waiting for spa and wellness product. In addition the cost of spa and wellness this countries are high. Also Americans may begin to look for alternative medical services in other countries because American will likely have the same problem as in England and Canada. The North America tourist coming to Austria will have to fly a fairly expensive transatlantic flight which will possibly make them stay longer and spend more in Austria to maximise experience. This will make Canada and the United States of America tourist more important than European tourists that will fly low cost airlines and lodge in cheap hotels for a short stay. Vienna the capital of Austria has transatlantic connections flights with major US cities. 4.0 SOME PRODUCTS AND SERVICES OFFERED BY AUSTRIA AND THEIR RELEVANCE TO UNITED KINGDOM AND NORTH AMERICA PARTICULARLY CANADA AND THE UNITED STATES OF AMERICA. According to Austrian National office, Austrian Tourism Monitor 2006/2007 Austria has fantastic and extensive cultural history in addition to its interesting customs , artistic tradition and natural environment which will make Austria appeal to tourist from United Kingdom and North America particularly Canada and the United States of America who are keen to see more of traditional European culture and the natural environment .In words of Erich Falkensteiner ,Co-owner Falkensteiner Michaeler Tourism Group Austria is a small country with an extensive and fantastic cultural history and artistic tradition, interesting customs and a natural environment which can hardly be matched anywhere in central Europe.This makes a visit to Austria so rewarding. Every destination claims to have a unique heritage, culture and landscape, in addition describing itself as having the highest standards of customers service, friendliest people and best facilities. As a result, the need for destinations to create a unique identity that will differentiate it from their competitors is more critical now than ever (Ana 2008). Austria has some of the best tourism offerings. Examples of tourism offerings in some part of Austria are. Vienna is refers to as the world capital of music .It has 3 opera house ,over 50 theatres and 100 museums. Vienna is describe as a model environmental city with its extraordinarily low rate of population where people can drink mountain spring water from the tap. Tourist can also enjoy a mild climate and diverse landscapes in Burgenland which is refer to has the land of the sun. In addition to some of the best festival and different offering of thermal bathes as well as fantastic wines (Austrian National office, Austrian Tourism Monitor 2006/2007). Lower Austria house some world cultural heritage site designated by UNESCO and it is also recognized as a splendid location for physical and spiritual regeneration offers a well developed network of biking trails which make it one of the top tourist destination. Carinthia is also a major tourist destination in Austria to Visit because of the 1,200 lakes and ponds,8 golf courses and natural medicinal spring and radon healing galleries among other offerings. Consequently, all this offerings make Austria suitable destination for health purposes, relaxing, holidays and adventures(Austrian National office, Austrian Tourism Monitor 2006/2007). 5.0 AUSTRIA COMPETENCIES AND SOURCES OF COMPETITVE ADVANTAGE. Austria has most of the element required to meet the demands of a tourist destination such as well-preserved environment with scenic beauty, natural resources, a well-managed cultural landscape, green meadows and mountain pastures, crystal-clear waters, fresh air and much more. These natural treasures, in addition to the most diverse possible cultural offering, the highest quality of life and the greatest security as well as the best environmental situation give Austria a future as one of the top potential tourism sectors of the world (Austrian National office, Austrian Tourism Monitor 2006/2007). Falkensteiner 2007 indicate that Austria is not only a beautiful and interesting country but also have good infrastructure for tourism, an exceptional workforce, and attractive business opportunities. 6.0 AIMS AND OBJECTIVES OF THE PLAN AND THE SETTING OF FUTURE OBJECTIVES . For any business to succeed, planning is a very important step .The tourism industry in any country need to have an effective plan to be successful because tourism industry has specific characteristics that will not be found in other industry (Morrison,2002) . Thus, Austrian need to understands the United Kingdom, Canada and the United States tourism market and its major tourism segments after which different offerings must be develop to appeal to each segments and attract tourists form the market to Austria. As a result, more tourist from those market will develop interest in Austria, which is important in consumer decision making process. Schultz 2005 argue that AIDA model is more appropriate than the other theories for consumer decision making process in tourism because tourist are likely to only consider destination which they fine interesting and have attracted their attention . Blumberg 2000 supported this view when he said many tourism destination use marketing advert that will focus on putting the destination on people mind, rather than attempting to get them make a decision to visit the destination. This plan aim to increase the interest of tourist from United Kingdom and North America particularly Canada and the United States of America in Austria. When more tourist from United Kingdom and North America particularly Canada and the United States of America are interested in Austria, one of the future objective will be to increase the numbers of tourist coming to Austria for spa and wellness products. 7.0 RECOMMENDATIONS AND CONCLUSION International tourism are important pillar of many destinations creating much needed employment in the destination and opportunities for the general economy development. Tourism is ranked fourth worldwide in export category after oil, chemicals and automotive products in many developed nations while in some developing counties tourism is ranked number one in export category . Austria has the potential to attract tourism from other countries but a lot of research have showed that many country possess a significant tourist attraction but they fail to utilize the tourism potential. Inadequate promotional and positioning strategy has been identified by research has part of the reason for this, especially on the part of the government of the country concerned. In 2003 Kotler ,Dubois and Manceau noted that promotion is a extremely important tool in the positioning of a tourist attraction mainly because of its immobile and intangible nature. According to Awaritefe 2003 Promotion has an important role to play in the positioning of a countrys tourism potential especially bearing in mind that tourism unlike manufactured products is an experience which cannot be tested before purchase. Government and private bodies should put together more strategies to promote it spa and wellness markets. For example developing trade relationship with travel agents and airlines based UK,US and Canada . According to Ana (2008) tourism is like a crowded marketplace where building and maintaining a brand value is the key to business success and as a result, brand management is moving fast from a peripheral marketing concern to the core strategy in business . Government and private hospitals can partner with the major hotels to enhance the standards of medical facilities and also provide discount deals for tourist . Marketing research should also be engaged from time to time to find out what tourist need and how to meet the needs.
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