Interview with the Owner of XYZ Company

The interview was conducted with the owner of XYZ Company, which is engaged in the manufacturing and sale of beauty products. This is a summary of the interview, which seeks to answer the â€Å"who†, â€Å"why†, â€Å"how†, â€Å"what†, â€Å"when†, and â€Å"where† questions during the interview.Advertising We will write a custom essay sample on Interview with the Owner of XYZ Company specifically for you for only $16.05 $11/page Learn More The interviewee was asked to indicate who the company’s most important clients are. In his response, he said that the company targets young women in the corporate world, who have the financial capacity and means to buy its premium-priced products. When the interviewee was asked to elaborate on why the company targets this specific market, he said that this market is less saturated, and that clients found in this segment are most profitable for the company to service. A dditionally, he said that the target market is attractive in terms of meeting the company’s core growth rate and brand loyalty, and that it fits the company’s objectives, resources and capabilities, hence enabling the firm to provide superior value to customers in this segment. The interviewee was then asked to state how the company’s undertakes its marketing campaigns to sustain growth and competitiveness. In his response, the interviewee said that the company employs different marketing strategies, including call to action (CTA) marketing, free sample marketing, and direct marketing. While CTA marketing uses the Internet to prompt individuals to access information contained in the form of a banner, text or graphic, free sample marketing consists of giving away a free sample of the product for purposes of influencing the customer to make a purchase, and direct marketing uses mail, email, texts and a multiplicity of promotional materials to communicate directly with the customer. Moving on, the interview was asked to mention what challenges the company is facing as it attempts to solidify the gains so far made.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In responding to this question, the interviewee said that some of the challenges include entry of new competitors into the market, the global economic environment, threat of substitute products, marketing and customer loyalty, uncertainty, and regulation barriers in several states across the United States. The interview was then asked to explain when the company will be ready to position itself internationally. In his response, the respondent noted that the prevailing uncertainty in the global economic environment is acting as a major barrier to internalization efforts, though the company is considering partnering with other firms in selected countries to market its products at an internationa l level. He noted that plans are underway to create collaborative ventures with other companies, with the view to benefiting from economies of scale and attract new customers for competitiveness and growth. The tentative date for such collaboration to be operationalized was given as April 2015, though the interviewee was positive that this could happen much earlier than expected if the global economic environment improves. Lastly, the interviewee was asked to explain where the company intends to target in its internalization efforts and the reasons behind the selection. In his response, the interviewee noted that the company first intends to target countries in Europe and Asia, before expanding to Latin America and Africa. According to the respondent, the company sells its products at a premium price, hence the need to first target high value countries in Europe and Asia.Advertising We will write a custom essay sample on Interview with the Owner of XYZ Company specifically for you for only $16.05 $11/page Learn More Additionally, the legal requirements and regulations in many of the countries in Europe and Asia are conducive for business, not mentioning that most of firms the company intends to partner with are based in these continents. This essay on Interview with the Owner of XYZ Company was written and submitted by user Cailyn Cruz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Puritans essays

Puritans essays The Puritans developed an ideal that could be attained by working and following what the bible. The modern American Dream is always stereotyped by money, power, and happiness. The goal that the Puritans made for todays societys American Dream might be a huge house with a white picket fence. What the Puritans did not know is that things changed, and the people of today do not care about what people think or say about them. The Puritans had a set way of life for our American Dream by keeping faith, working hard, and having no failures which they tried everyday to achieve. For example, the Puritans would only see things from one point of view, which is the chosen one. In the Puritans day, if someone did not like someone no one else will, unless they were related. The Puritans constantly had to keep up their status in life to be with the chosen, and no failures were accepted. In addition, the Puritans can not fail because they had to follow the rules and regulations that were made for them. The Puritans did what the bible said or they would be accused of being a witch. Also, the Puritans made no mistakes. The Puritans lived their day to day life by the rules and regulations that are set for them so they will not get the assumption that they were going to hell. They followed rules and regulations so theyd not live life with suffering and misery. Furthermore, the Puritans needed their faith, to keep working hard, and to follow the rules and regulations. This was so they might not go to hell, have suffering, or be accused of being a Todays Society is nothing like the American Dream that the Puritans set, for themselves, and todays society to have. For example, people today fight, lose patience, and steal for the American Dream, but if todays society worked hard then theyd have what they want. Some people of todays society,...